Marketing Strategy and Competitive Positioning (6th Edition)
by Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd
2017584 pages
Pearson·1 editions
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Marketing Strategy and Competitive Positioning (6th Edition) (2017)
Marketing Strategy and Competitive Positioning (6th Edition) (2017)
Pearson
Pearson
paperback
ISBN 10: 1292017317
ISBN 13: 9781292017310