Service Marketing (SIE)
by Valerie Zeithalm, Mary Jo Bitner, Dwayne Gremler
2005
McGraw-Hill·1 editions
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Service Marketing (SIE) (2005)
Service Marketing (SIE) (2005)
McGraw-Hill
McGraw-Hill
paperback
ISBN 10: 0070660077
ISBN 13: 9780070660076