Building models for marketing decisions
by P. S. H. Leeflang, Peter S. H. Leeflang, Dick R. Wittink, M. Wedel, Philippe A. V. Naert
2000645 pages
Kluwer·3 editions
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Building models for marketing decisions (2000)
Building models for marketing decisions (2000)
Kluwer, Springer
Kluwer, Springer
ISBN 10: 0792377729