Handbook of Services Marketing and Management
by Teresa A. Swartz, Dawn Iacobucci
1999536 pages
Sage Publications, Inc·5 editions
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Handbook of Services Marketing and Management (1999)
Handbook of Services Marketing and Management (1999)
Sage Publications, Inc
Sage Publications, Inc
Hardcover
ISBN 10: 0761916113
ISBN 13: 9780761916116