The Impact of Culture on Relationship Marketing in International Services: A Target Group-Specific Analysis in the Context of Banking Services (Applied ... Science / Angewandte Marketingforschung)
2009265 pages
Gabler Verlag·1 editions
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The Impact of Culture on Relationship Marketing in International Services: A Target Group-Specific Analysis in the Context of Banking Services (Applied ... Science / Angewandte Marketingforschung) (2009)
The Impact of Culture on Relationship Marketing in International Services: A Target Group-Specific Analysis in the Context of Banking Services (Applied ... Science / Angewandte Marketingforschung) (2009)
Gabler Verlag
Gabler Verlag
ISBN 10: 3834983799
ISBN 13: 9783834983794