European Casebook on Implementing Service Strategies (European casebook series in management)
by Christopher H. Lovelock
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European Casebook on Implementing Service Strategies (European casebook series in management) (1994)
European Casebook on Implementing Service Strategies (European casebook series in management) (1994)
Prentice-Hall
Prentice-Hall
ISBN 10: 0130971308
ISBN 13: 9780130971302
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