Marketing Strategy and Competitive Positioning (4th Edition)
by John Saunders undifferentiated
2008632 pages
Prentice Hall·1 editions
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Marketing Strategy and Competitive Positioning (4th Edition) (2008)
Marketing Strategy and Competitive Positioning (4th Edition) (2008)
Prentice Hall
Prentice Hall
Paperback
ISBN 10: 0273706977
ISBN 13: 9780273706977