The Effects of Involvement and Executional Factors of a Television Commercial on Brand Attitude Formation (Working Paper, Report No 84-100)
1984
Marketing Science Inst·1 editions
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The Effects of Involvement and Executional Factors of a Television Commercial on Brand Attitude Formation (Working Paper, Report No 84-100) (1984)
The Effects of Involvement and Executional Factors of a Television Commercial on Brand Attitude Formation (Working Paper, Report No 84-100) (1984)
Marketing Science Inst
Marketing Science Inst
Paperback
ISBN 10: 9992800887
ISBN 13: 9789992800881