Ratings Analysis - The Theory And Practice Of Audience Research, Third Edition
by James G Webster, James Webster, Patricia F. Phalen, Lawrence W. Lichty
2006336 pages
Lawrence Erlbaum Associates, Inc.·2 editions
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Ratings Analysis - The Theory And Practice Of Audience Research, Third Edition (2005)
Ratings Analysis - The Theory And Practice Of Audience Research, Third Edition (2005)
Lawrence Erlbaum Associates, Inc.
Lawrence Erlbaum Associates, Inc.
Hardcover
ISBN 10: 0805854096
ISBN 13: 9780805854091