A nonparametric approach to perceptions-based market segmentation
by Josef A Mazanec, Josef A. Mazanec, Helmut Strasser
2000195 pages
Springer·3 editions
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A nonparametric approach to perceptions-based market segmentation (2000)
A nonparametric approach to perceptions-based market segmentation (2000)
Springer
Springer
ISBN 10: 3211834737