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Isabell Koinig | lit.salon

Author

Isabell Koinig

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Author record

2 works

2016–2021 across 2 dated works

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Pharmaceutical Advertising As a Source of Consumer Self-Empowerment Evidence from Four Countries2016
Media and Change Management: Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility2021
With Matthias Karmasin, Sandra Diehl

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2 works

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Pharmaceutical Advertising As a Source of Consumer Self-Empowerment Evidence from Four Countries2016
2 editions
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Media and Change Management: Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility2021
With Matthias Karmasin, Sandra Diehl
2 editions
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