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Thomas V. Bonoma | lit.salon

Author

Thomas V. Bonoma

A life in books

18 cataloged contributions

1975–1990 across 18 high-confidence dated works

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A way in

Start with

A considered starting point for reading Thomas V. Bonoma, drawn from catalog context and salon activity when available.

01
Conflict: escalation and deescalation
The earliest high-confidence catalog date in this author overview is 1975.
02
Industrial buying behavior
A clearly attributed work with a supported 1977 catalog date.
03
Executive survival manual: a program for managerial effectiveness
A clearly attributed work with a supported 1978 catalog date.
04
Organizational buying behavior
A clearly attributed work with a supported 1978 catalog date.
05
"Service" marketing
A clearly attributed work with a supported 1980 catalog date.
06
Industrial marketing chapter, Dartnell Marketing managers handbook
A clearly attributed work with a supported 1981 catalog date.

The catalog

Bibliography

18 works

Core (18)Core works (18)All (18)All contributions (18)

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Core ranking is using the catalog’s provisional quality order while the versioned ranking population is prepared.

Segmenting the industrial market

1983

3 cataloged editions

shelves: 0
reviews: 0
lists: 0
quotes: 0

Managing marketing: text, cases, and readings

1984

2 cataloged editions

shelves: 0
reviews: 0
lists: 0
quotes: 0

Learning by the case method in marketing

1989

1 cataloged edition

shelves: 0
reviews: 0
lists: 0
quotes: 0

Organizational buying behavior

1978

With Gerald Zaltman

1 cataloged edition

shelves: 0
reviews: 0
lists: 0
quotes: 0

Marketing management: text and cases

1990

1 cataloged edition

shelves: 0
reviews: 0
lists: 0
quotes: 0

The marketing edge: making strategies work

1985

1 cataloged edition

shelves: 0
reviews: 0
lists: 0
quotes: 0

Conflict: escalation and deescalation

1975

1 cataloged edition

shelves: 0
reviews: 0
lists: 0
quotes: 0

Marketing performance assessment

1988

1 cataloged edition

shelves: 0
reviews: 0
lists: 0
quotes: 0

Executive survival manual: a program for managerial effectiveness

1978

1 cataloged edition

shelves: 0
reviews: 0
lists: 0
quotes: 0

Psychology for management

1981

1 cataloged edition

shelves: 0
reviews: 0
lists: 0
quotes: 0

A model of marketing implementation

1984

1 cataloged edition

shelves: 0
reviews: 0
lists: 0
quotes: 0

A case study in case research

1983

1 cataloged edition

shelves: 0
reviews: 0
lists: 0
quotes: 0

Toward a model of marketing implementation

1986

1 cataloged edition

shelves: 0
reviews: 0
lists: 0
quotes: 0

"Service" marketing

1980

1 cataloged edition

shelves: 0
reviews: 0
lists: 0
quotes: 0

Industrial buying behavior

1977

1 cataloged edition

shelves: 0
reviews: 0
lists: 0
quotes: 0

Industrial marketing chapter, Dartnell Marketing managers handbook

1981

1 cataloged edition

shelves: 0
reviews: 0
lists: 0
quotes: 0

Industrial market segmentation a nested approach

1983

1 cataloged edition

shelves: 0
reviews: 0
lists: 0
quotes: 0

Applying market segmentation schemes choices, costs, and control

1984

1 cataloged edition

shelves: 0
reviews: 0
lists: 0
quotes: 0

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