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Charles H. Patti | lit.salon

Author

Charles H. Patti

7 works

1978–2013 across 7 dated works

No biography is available yet.

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Advertising management: cases and concepts1978
The Arts in Arizona: a study of economic impact1981
Cases in advertising and promotion management1983
Advertising: a decision-making approach1988

Books

7 works

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Advertising: a decision-making approach1988
2 editions
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Advertising management: cases and concepts1978
2 editions
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Evolution of Integrated Marketing Communications The Customer-Driven Marketplace2013
With Don Schultz, Philip J. Kitchen
6 editions
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Cases in advertising and promotion management1983
1 edition
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Business-to-business advertising: a marketing management approach1991
1 edition
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The making of effective advertising1990
1 edition
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The Arts in Arizona: a study of economic impact1981
1 edition
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