Peterson, Robert A.

Born: 1944

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Born: 1944

Books by Peterson, Robert A. (50 max)

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Business Ethics: New Challenges for Business Schools and Corporate Leaders

2004

Peterson, Robert A., O. C. Ferrell

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Marketing research

1982

Peterson, Robert A.

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The Role of affect in consumer behavior: emerging theories and applications

1986

Peterson, Robert A., Wayne D. Hoyer, Robert A. Peterson

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Trends in consumer behavior research

1977

Peterson, Robert A.

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Perspectives on strategic marketing management

1980

Roger A. Kerin, Peterson, Robert A.

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1982 May primary election analysis

1982

Peterson, Robert A.

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Perspectives on strategic marketing management

1983

Roger A. Kerin, Peterson, Robert A.

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Modern American capitalism: understanding public attitudes and perceptions

1990

Peterson, Robert A.

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The Future of U.S. retailing: an agenda for the 21st century

1992

Peterson, Robert A.