Patrick de Pelsmacker

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Books by Patrick de Pelsmacker (50 max)

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Primer for Integrated Marketing Communications

2004

Philip Kitchen, Patrick de Pelsmacker

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Reader in Marketing Communications

2020

Philip Kitchen, Patrick de Pelsmacker, Lynne Eagle, Don E. Schultz

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Advertising in New Formats and Media: Current Research and Implications for Marketers

2016

Patrick de Pelsmacker