Evert Gummesson

No bio available. Add one in Open Library.

Books by Evert Gummesson (50 max)

+ shelf+ list

Total relationship marketing marketing strategy moving from the 4Ps - product, price, promotion, place - og a traditional marketing management to the 30 Rs - the 30 relationships - of a new marketing paradigm incorporating service-dominant logic, B2C, B2B, C2C, CRM, many-to-many marketing, and the value-creating network society

2008

Evert Gummesson

+ shelf+ list

Case Theory in Business and Management Reinventing Case Study Research

2017

Evert Gummesson

+ shelf+ list

2009 Naples Forum on Service : Service-Dominant Logic, Service Science and Network Theory: Integrating Three Perspectives for a New Service Agenda

2010

Evert Gummesson, Cristina Mele, Francesco Polese

+ shelf+ list

Improving the Evaluation of Scholarly Work The Application of Service Theory

2022

Evert Gummesson, Montserrat Díaz-Méndez, Michael Saren

+ shelf+ list

Relationship Marketing From the 4P's to 30R's

2009

Evert Gummesson

+ shelf+ list

Qualitative Methods in Management Research

2013

Evert Gummesson

+ shelf+ list

Total Relationship Marketing Renewed

2018

Evert Gummesson