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William L. Wilkie | lit.salon

Author

William L. Wilkie

18 works

1971–2007 across 17 dated works

No biography is available yet.

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Extension and tests of alternative approaches to market segmentation1971
Market segmentation research: a conceptual analysis1971
Issues in marketing's use of multi-attribute attitude models1972
The halo effect and related issues in multi-attribute attitude models: an experiment1972

Books

17 works

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Consumer behavior1986
6 editions
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Marketing and advertising regulation: the Federal Trade Commission in the 1990s1990
With Patrick E. Murphy
3 editions
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Explorations of marketing in society2007
With Gregory T. Gundlach, Lauren G. Block
2 editions
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Shopping for Appliances: Consumers' Strategies and Patterns of Information Search (Working Paper, Report No 85-108)1985
With Ioseb Bičikašvili, Peter R. Dickson
2 editions
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Advances in Consumer Research: Proceedings of 1978 Meeting1979
1 edition
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How consumers use product information an assessment of research in relation to public policy needs1975
1 edition
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Extension and tests of alternative approaches to market segmentation1971
1 edition
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Research on counter and corrective advertising1973
1 edition
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An overview of market segmentation behavioral concepts and research approaches1977
1 edition
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The halo effect and related issues in multi-attribute attitude models: an experiment1972
1 edition
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Effects of the number and type of attributes included in an attitude model: more is not better1973
1 edition
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Issues in marketing's use of multi-attribute attitude models1972
1 edition
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Comparison advertising: issues and prospects1974
1 edition
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Market segmentation research: a conceptual analysis1971
1 edition
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Consumer research inputs to public policy and legal decisions: workshop report, summary version1974
1 edition
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Family decision-making for household durable goods1992
2 editions
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Factors Affecting Information Search for Consumer Durables/Report 92-1151992
With Hovhannēs I Catholicos of Armenia, William E. Baker
2 editions
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