Robert W. Palmatier

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Books by Robert W. Palmatier (50 max)

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Marketing Channel Strategy An Omni-Channel Approach

2016

Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary

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Marketing Analytics

2022

Robert W. Palmatier, Frank Germann, J. Andrew Petersen

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Customer Engagement Marketing

2017

Robert W. Palmatier, V. Kumar, Colleen M. Harmeling

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Relationship marketing

2008

Robert W. Palmatier

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Handbook on Customer Centricity: Strategies for Building a Customer-Centric Organization

2019

Robert W. Palmatier, Christine Moorman, Ju-Yeon Lee

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The Intelligent Marketer’s Guide to Data Privacy : The Impact of Big Data on Customer Trust

2019

Robert W. Palmatier, Kelly D. Martin

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Marketing Based on First Principles

2025

Robert W. Palmatier, Andrew Crecelius