Kusum L. Ailawadi

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Books by Kusum L. Ailawadi (50 max)

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Getting Multi-Channel Distribution Right

2020

Kusum L. Ailawadi, Paul W. Farris

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Market share and ROI a peek at some unobserved variables

1993

Kusum L. Ailawadi

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A product-market-based measure of brand equity

2002

Kusum L. Ailawadi

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The effect of store brand share on retail margins an empirical analysis

2002

Kusum L. Ailawadi