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Venkatesh Shankar | lit.salon

Author

Venkatesh Shankar

Born 1962

3 works

1998–2012 across 3 dated works

No biography is available yet.

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Marketing spending for new product introduction: entrant strategy and incumbent response1998
Dimensions and determinants of retailer pricing strategy and tactics1999
Handbook of marketing strategy2012
With Gregory S. Carpenter

Books

3 works

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Handbook of marketing strategy2012
With Gregory S. Carpenter
3 editions
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Dimensions and determinants of retailer pricing strategy and tactics1999
1 edition
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0
reviews
0
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Marketing spending for new product introduction: entrant strategy and incumbent response1998
1 edition
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0
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0
lists
0
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