Frank Jefkins | lit.salon

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Frank Jefkins | lit.salon

Frank Jefkins

Born: 1920

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Born: 1920

Books by Frank Jefkins (50 max)

Advertising

1985

Advertising made simple

1973

Public relations

1980

Introduction to marketing, advertising and public relations

1982

The secrets of successful direct response marketing

1988

Public relations in action: case studies from the third world

1989

Frank Jefkins, Frank Jefkins, Victor Lowe

A First course in marketing

1989

Modern marketing communications

1990

Copywriting and its presentation: a guide to advertisement and sales letter writing

1958

Public relations in world marketing.

1966

Planned public relations

1972

Press relations practice

1972

Advertising today

1972

Effective press relations: a teach yourself course in press relations and house journal editing

1980

Effective publicity writing: a teach yourself course on the different literary styles required for writing reports, advertisments, sales letters, news releases and feature articles ...

1981

Effective marketing strategy: a teach yourself course in planning the marketing programme

1982

Effective PR planning

1985

Effective press relations and house journal editing: a teach yourself course in press relatons and housejournal editing

1985

International dictionaryof marketing and communication

1987