Explore Salon Quotes Lists Reviews Writings

—

Changelog About Contact Privacy Donate

Colin McDonald | lit.salon

Author

Colin McDonald

Born 1932

6 works

1992–2003 across 6 dated works

No biography is available yet.

Start with

How Advertising Works: A Review of Current Thinking1992
Advertising Reach and Frequency: Maximizing Advertising Results Through Effective Frequency1995
Sampling the Universe: The Growth, Development and Influence of Market Research in Britain Since 19451996
With Steven King, John Goodyear
Monitoring Advertising Performance1998

Books

6 works

Featured (6)Featured (6)All (6)All (6)

Search booksSort books

Advertising Reach and Frequency: Maximizing Advertising Results Through Effective Frequency1995
2 editions
shelves
0
reviews
0
lists
0
quotes
0
Tracking Advertising and Monitoring Brands2000
1 edition
shelves
0
reviews
0
lists
0
quotes
0
Is your advertising working?: a guide to evaluating campaign performance2003
1 edition
shelves
0
reviews
0
lists
0
quotes
0
Sampling the Universe: The Growth, Development and Influence of Market Research in Britain Since 19451996
With Steven King, John Goodyear
1 edition
shelves
0
reviews
0
lists
0
quotes
0
Monitoring Advertising Performance1998
1 edition
shelves
0
reviews
0
lists
0
quotes
0
How Advertising Works: A Review of Current Thinking1992
1 edition
shelves
0
reviews
0
lists
0
quotes
0

End of results

Readers in conversation

Around the salon

Public notes, reviews, lists, and conversations around Colin McDonald.

The conversation is still open.

There is no public salon activity to show for Colin McDonald yet.