Robert F. Lusch

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Books by Robert F. Lusch (50 max)

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The Service-Dominant Logic of Marketing: Dialog, Debate, And Directions

2006

Robert F. Lusch, Stephen L. Vargo, Ruth N. Bolton

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Service-dominant logic: premises, perspectives, possibilities

2014

Robert F. Lusch

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Commercial Society A Primer on Ethics and Economics

2019

Cathleen A. Johnson, Robert F. Lusch, David Schmidtz

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The service-dominant logic of marketing: dialog, debate, and directions

2006

Robert F. Lusch

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SAGE Handbook of Service-Dominant Logic

2018

Robert F. Lusch, Stephen L. Vargo

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Contemporary issues in marketing channels

1979

Robert F. Lusch, Paul H. Zinszer

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Management of retail enterprises

1982

Robert F. Lusch

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Patronage behavior and retail management

1983

William R. Darden, Robert F. Lusch

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1985 Ama Educators Proceedings (Series No 51)

1985

Robert F. Lusch

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Principles of marketing

1987

Robert F. Lusch

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Retail management

1990

Robert F. Lusch

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Retail marketing

1993

Robert F. Lusch

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The Rose Petal : Understanding a Retail Enterprise Using Spreadsheet Analysis

1995

Robert F. Lusch, Patrick Dunne, Patrick Dunne Robert F. Lusch

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Cases in retailing

1996

Robert F. Lusch

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Retailing

2004

Patrick M. Dunne, Robert F. Lusch

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Introduction to retailing

2011

Robert F. Lusch

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Toward a Better Understanding of the Role of Value in Markets and Marketing

2012

Stephen L. Vargo, Robert F. Lusch, Naresh K. Malhotra

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Custom Retailing and ECommerce Chapters

2013

Patrick M. Dunne, Robert F. Lusch, James R. Carver

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The service-dominant logic of marketing

Robert F. Lusch