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Deborah J. MacInnis | lit.salon

Author

Deborah J. MacInnis

11 works

1990–2024 across 9 dated works

No biography is available yet.

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Enhancing the managerial relevance of information-processing theory in an advertising context1990
Information processing from advertisements: toward an integrative framework1990
Assessing when increased media weight helps sales of real-world brands2002
Handbook of brand relationships2009
With C. Whan Park

Books

11 works

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Handbook of brand relationships2009
With C. Whan Park
6 editions
shelves
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Bundle the Leadership Experience, 7th + MindTap Management, 1 Term Printed Access Card2017
With Wayne D. Hoyer, Rik Pieters
3 editions
shelves
0
reviews
0
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0
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Consumer Behavior, Loose-Leaf Version2017
With Wayne D. Hoyer, Rik Pieters
1 edition
shelves
0
reviews
0
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Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do about It2024
With Allen Weiss
1 edition
shelves
0
reviews
0
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Enhancing the managerial relevance of information-processing theory in an advertising context1990
1 edition
shelves
0
reviews
0
lists
0
quotes
0
Assessing when increased media weight helps sales of real-world brands2002
1 edition
shelves
0
reviews
0
lists
0
quotes
0
Information processing from advertisements: toward an integrative framework1990
2 editions
shelves
0
reviews
0
lists
0
quotes
0
Custom Consumer Behavior2013
With Wayne D. Hoyer, Rik Pieters
1 edition
shelves
0
reviews
0
lists
0
quotes
0
Comportamiento Del Consumidor2014
With Wayne Hoyer
1 edition
shelves
0
reviews
0
lists
0
quotes
0
Brand Admiration: Building a Business People Love2016
With C. Whan Park, Andreas B. Eisingerich, Allen M. Weiss
3 editions
shelves
0
reviews
0
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0
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Consumer Behaviour2020
With Gavin Northey, Eugene Chan, Rik Pieters, Wayne D. Hoyer
1 edition
shelves
0
reviews
0
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0
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