Don E. Schultz | lit.salon

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Don E. Schultz | lit.salon

Don E. Schultz

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Books by Don E. Schultz (50 max)

Sales promotion essentials: the 10 basic sales promotion techniques-- and how to use them

1982

Don E. Schultz, William A. Robinson, Lisa A. Petrison

Building customer-brand relationships

2009

Strategic advertising campaigns

1979

Reader in Marketing Communications

2020

Philip Kitchen, Patrick de Pelsmacker, Lynne Eagle, Don E. Schultz

Essentials of advertising strategy

1981

Sales promotion management

1982

Integrated marketing communications

1993

Raising the Corporate Umbrella Corporate Communications in the Twenty-First Century

2001

Philip J. Kitchen, Don E. Schultz

IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns

2004

Don E. Schultz, Heidi Schultz

Brand Babble: Sense and Nonsense About Branding

2004

Don E. Schultz, Heidi Schultz

Strategic Advertising Campaigns/Instructors Manual

1990

Strategic newspaper marketing

1990

Measuring Brand Communication ROI

1997

Strategic brand communication campaigns

1999

Communicating Globally

2000

Don E. Schultz, Philip J. Kitchen

Communicating Globally: An Integrated Marketing Approach

2000

Don E. Schultz, Philip J. Kitchen

Zheng he xing xiao chuan bo

2002

Zheng he ying xiao chuan bo: IMC, the next generation

2005

The Evolution Of Integrated Marketing Communications The Customerdriven Marketplace

2011

Retail Communities