Graham J. Hooley

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Books by Graham J. Hooley (50 max)

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Competitive positioning: the key to market success

1993

Graham J. Hooley

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Quantitative methods in marketing

1994

Graham J. Hooley, Michael K. Hussey

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Marketing strategy and competitive positioning

1998

Graham J. Hooley

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Internationalization: process, context, and markets

1998

Graham J. Hooley, Ray Loveridge, David Wilson

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Quantitative Methods in Marketing

1999

Graham J Hooley, Graham J. Hooley, Michael K Hussey, Graham Hooley, Michael Hussey

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A guide to the use of quantitative techniques in marketing

1980

Graham J. Hooley

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Marketing in the UK: a survey of current practice and performance

1984

Graham J. Hooley

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Marketing in central and eastern Europe

1993

Graham J. Hooley

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Quantitative methods in marketing

1994

Graham J. Hooley, Michael K. Hussey

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Competitive positioning and the resource based view of the firm

1997

Graham J. Hooley

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Market Orientation and Service Firm Performance: A Research Agenda

2002

Brendan J. Gray, Graham J. Hooley

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Market Orientation and Service Firm Performance - a Research Agenda. European Journal of Marketing, Volume 36, Issue 9/10

2002

Brendan J. Gray, Graham J. Hooley

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Marketing strategy and competitive positioning

2011

Graham J. Hooley

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Internationalization

Graham J. Hooley, Ray Loveridge, David Wilson