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Ronald D. Michman | lit.salon

Author

Ronald D. Michman

13 works

1974–2006 across 13 dated works

No biography is available yet.

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Marketing channels1974
Marketing channel strategy: a selected and annotated bibliography1976
Strategic advertising decisions: selected readings1976
With Donald W. Jugenheimer
Market segmentation: a selected and annotated bibliography1977

Books

13 works

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Lifestyle marketing: reaching the new American consumer2003
With Edward M. Mazze, Alan J. Greco
5 editions
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Retailing triumphs and blunders: victims of competition in the new age of marketing management1995
3 editions
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Marketing to changing consumer markets: environmental scanning1983
2 editions
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The Affluent Consumer: Marketing and Selling the Luxury Lifestyle2006
With Edward M. Mazze
2 editions
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The food industry wars: marketing triumphs and blunders1998
2 editions
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Lifestyle market segmentation1991
2 editions
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Marketing channels1974
1 edition
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Specialty Retailers -- Marketing Triumphs and Blunders2001
With Edward M. Mazze
1 edition
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Market segmentation: a selected and annotated bibliography1977
1 edition
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Marketing channels and strategies1980
1 edition
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Strategic advertising decisions: selected readings1976
With Donald W. Jugenheimer
1 edition
shelves
0
reviews
0
lists
0
quotes
0
Specialty Retailers -- Marketing Triumphs and Blunders2001
With Edward M. Mazze
2 editions
shelves
0
reviews
0
lists
0
quotes
0
Marketing channel strategy: a selected and annotated bibliography1976
1 edition
shelves
0
reviews
0
lists
0
quotes
0

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