Yigang Pan

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Books by Yigang Pan (50 max)

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International Joint Ventures in East Asia (Monograph Published Simultaneously As the Journal of Euromarketing , Vol 4, No 3/4) (Monograph Published Simultaneously ... Journal of Euromarketing , Vol 4, No 3/4)

1996

Yigang Pan, Erdener Kaynak

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Greater China in the Global Market

2000

Yigang Pan

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The impact of new brand entries on brand judgments, consideration set and attribute weight

1991

Yigang Pan

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The impact of new brand entries on brand judgments, consideration set and attribute weights

1991

Yigang Pan

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Yongjia chuan tong feng su zhi

2012

Zhouhui Yao, Yigang Pan