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Leslie de Chernatony | lit.salon
Leslie de Chernatony
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Books by Leslie de Chernatony (50 max)
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From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands
2001
Leslie de Chernatony
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Creating Powerful Brands
2010
Leslie de Chernatony, Malcolm McDonald
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Criteria to assess brand success
1998
Leslie de Chernatony
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Developing services brands by going beyond the product-services dichotomy
1999
Leslie de Chernatony
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The challenge of financial services branding: majoring on category or brand values?
2000
Leslie de Chernatony