Leslie de Chernatony

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Books by Leslie de Chernatony (50 max)

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From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands

2001

Leslie de Chernatony

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Creating Powerful Brands

2010

Leslie de Chernatony, Malcolm McDonald

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Criteria to assess brand success

1998

Leslie de Chernatony

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Developing services brands by going beyond the product-services dichotomy

1999

Leslie de Chernatony

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The challenge of financial services branding: majoring on category or brand values?

2000

Leslie de Chernatony