Neil Woodcock

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Books by Neil Woodcock (50 max)

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The Customer Management Scorecard: Managing CRM for Profit

2000

Neil Woodcock, Bryan Foss, Merlin Stone, Ingeborg Esterer-Wandschneider

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Up Close and Personal? Customer Relationship Marketing at Work

2000

Neil Woodcock, Bryan Foss, Paul R Gamble, Merlin Stone

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Relationship marketing

1995

Merlin Stone, Neil Woodcock

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Winning New Customers in Financial Services: Using Relationship Marketing and Information Technology in Consumer Financial Services (FT)

1997

Merlin Stone, Neil Woodcock

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Customer Relationship Marketing: Get to Know Your Customers and Win Their Loyalty (Marketing in Action Series)

2000

Merlin Stone, Neil Woodcock, Liz Machtynger