Leyland F. Pitt | lit.salon

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Leyland F. Pitt | lit.salon

Leyland F. Pitt

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Books by Leyland F. Pitt (50 max)

Marketing for Managers: A Practical Approach

1998

Leyland F. Pitt

On the reliability and validity of the SERVQUAL instrument: international evidence

1995

Leyland F. Pitt

Doing and talking: perceptions of discussion quality and group performance in marketing decisionmaking

1995

Leyland F. Pitt

Electronic Commerce: The Strategic Perspective

2000

Richard Thomas Watson, Pierre Berthon, Leyland F. Pitt, George M. Zinkhan

South African marketing cases for decision makers

2001

Leyland F. Pitt

Managing customer expectations of service quality: does it make a difference?

1994

Leyland F. Pitt

Service quality in information systems: a longtitudinal case study

1994

Leyland F. Pitt

The marketing decision maker from MKIS to MDSS

1994

Leyland F. Pitt

Groups in organizations: an overview and resource document

1994

Leyland F. Pitt

Personal reports of communication apprehension and perceptions of salesperson performance

1995

Leyland F. Pitt

Personal interaction in groups: its effects on marketing decision making

1995

Leyland F. Pitt

Service quality in an information systems department: assessing the internal gaps

1995

Leyland F. Pitt

Internal marketing's role in organizations: a transaction cost perspective

1995

Leyland F. Pitt

The World Wide Web: what marketing managers might want to know about conversion and efficiency

1996

Leyland F. Pitt

Does corporate entrepreneurshipinfluence innovation in service firms?

1996

Leyland F. Pitt

The World Wide Web as an industrial marketing communication tool: models for the identification and assessment of opportunities

1996

Leyland F. Pitt

Proactiveness and performance: exploring the link with effective selling

1996

Leyland F. Pitt