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Michael J. Silverstein | lit.salon

Author

Michael J. Silverstein

11 works

2000–2015 across 9 dated works

No biography is available yet.

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Breaking Compromises: Opportunities for Action in Consumer Markets from the Boston Consulting Group2000
With George Stalk
Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)2004
La seducción del lujo: por qué los consumidores quieren productos de nuevo lujo y cómo los crean las empresas2006
Treasure Hunt: Inside the Mind of the New Consumer2006

Books

11 works

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Women Want More2009
9 editions
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Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)2004
5 editions
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Treasure Hunt: Inside the Mind of the New Consumer2006
3 editions
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Breaking Compromises: Opportunities for Action in Consumer Markets from the Boston Consulting Group2000
With George Stalk
1 edition
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The $10 trillion prize: captivating the newly affluent in China and India2012
1 edition
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Treasure hunt: inside the mind of the new global consumer2006
With Michael Silverstein
1 edition
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La seducción del lujo: por qué los consumidores quieren productos de nuevo lujo y cómo los crean las empresas2006
1 edition
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A La Caza Del Tesoro/ Treasure Hunt: En El Interior De La Mente Del Nuevo Consumidor/ Inside the Mind of the New Global Consumer2007
1 edition
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From Customers to Converts: The 8 Essential Rules to Becoming a Beloved Brand2015
1 edition
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Women Want More How to Capture Your Share of the World's Largest, Fastest-Growing Market2009
With Kate Sayre, John Butman
1 edition
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Rocket Eight Lessons to Secure Infinite Growth2015
With Rohan Sajdeh, Rune Jacobsen, Dylan Bolden
1 edition
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