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Jacob Goldenberg | lit.salon
Jacob Goldenberg
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Books by Jacob Goldenberg (50 max)
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Creativity in Product Innovation
2002
Jacob Goldenberg, David Mazursky
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The primacy of the idea itself as a predictor of new product success
1999
Jacob Goldenberg
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Cracking the Ad Code
2009
Jacob Goldenberg, David Mazursky
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Creativity in Product Innovation
2001
Jacob Goldenberg, David Mazursky
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Creativity in product innovation
2002
Jacob Goldenberg
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Dentro de la caja : El proceso creativo que funciona en todos los casos
2014
Jacob Goldenberg, Drew Boyd, María Isabel Merino Sánchez
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Dentro de la caja : El proceso creativo que funciona en todos los casos
2014
Jacob Goldenberg, Drew Boyd, María Isabel Merino Sánchez
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Resistance to Innovation Its Sources and Manifestations
2015
Shaul Oreg, Jacob Goldenberg
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Reklamin Sifresini Kirmak
2017
Jacob Goldenberg
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Research Contributions of Donald R. Lehmann to Marketing, Volume 6: Innovation Diffusion, Strategy, and Marketing Performance
2025
Jacob Goldenberg, Sunil Gupta
