John R. Hauser

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Books by John R. Hauser (50 max)

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Metrics to value R&D: an annotated bibliography

1996

John R. Hauser

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Essentials of new product management

1987

Glen L. Urban, John R. Hauser, Nikhilesh Dholakia

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Direct assessment of consumer utility functions: von Neumann-Morgenstern utility theory applied to marketing

1976

John R. Hauser

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Theory and Application of Defensive Strategy (Report No. 85-107)

1985

John R. Hauser

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Applying Marketing Management: Four PC Simulations/With Disc

1986

John R. Hauser

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Competitive advertising and pricing in duopolies: the implications of relevant set-response analysis

1987

John R. Hauser

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Research, development and engineering metrics

1997

John R. Hauser

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Numerical Methods for Nonlinear Engineering Models

2009

John R. Hauser

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Defensive marketing strategies

1981

John R. Hauser

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The coming revolution in marketing theory

1983

John R. Hauser

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Application of the "defender" consumer model

1983

John R. Hauser

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Defensive strategy models: application and predictive test

1983

John R. Hauser

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Theory and application of defensive strategy

1985

John R. Hauser

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Supplemental appendices to: competitive advertising and pricing in duopolies: the implications of relevant set/response analysis

1987

John R. Hauser

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An Evaluation cost model of evoked sets

1988

John R. Hauser, Birger Wernerfelt

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Competitive price and positioning strategies

1988

John R. Hauser

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Quality function deployment gaining competitive advantage by listening to the voice of the customer

1988

John R. Hauser, Don Clausing

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The Competitive implications of relevant set/response analysis

1988

John R. Hauser, Birger Wernerfelt

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The house of quality

1988

John R. Hauser

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Design and Marketing of New Products

1993

Glen L. Urban, John R. Hauser

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Integrating mechanisms for marketing and R&D commentary

1994

Abbie Griffin, John R. Hauser, Marketing Science Institute

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From Little`s Law to Marketing Science - Essays in Honor of John D. C. Little

2015

John R. Hauser, Glen L. Urban

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From Little's Law to Marketing Science: Essays in Honor of John D. C. Little

2016

John R. Hauser, Glen L. Urban, Makoto Abe

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Application of the Defender Consumer Model

2018

John R. Hauser, Sloan School of Management, Steven P. Gaskin