Valarie Zeithaml

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Books by Valarie Zeithaml (50 max)

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Services Marketing

1999

Valarie A Zeithaml, Valarie Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

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Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy

2000

Roland T. Rust, Roland Rust, Valarie Zeithaml, Katherine Lemon

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Review of Marketing 1990

1990

Valarie Zeithaml

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Services Marketing

2002

Valarie Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

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GEN COMBO SERVICES MARKETING; CONNECT ACCESS CARD

2017

Valarie Zeithaml