Wroe Alderson | lit.salon

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Wroe Alderson | lit.salon

Wroe Alderson

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Books by Wroe Alderson (50 max)

Marketing behavior and executive action: a functionalist approach to marketing theory.

1957

Advertising for community promotion

1928

Planning and problem solving in marketing

1964

Patents and progress: the sources and impact of advancing technology.

1965

Merchandising requirements of the drug store package

1932

Costs, sales, and profits in the retail drug store

1934

Marketing and the computer.

1963

Planning and problem solving in marketing,

1964

Dynamic marketing behavior: a functionalist theory of marketing.

1965

A twenty-first century guide to Aldersonian marketing thought

2006

Wroe Alderson, Stanley J. Shapiro

Advertising for community promotion

1928

Problems of wholesale dry goods distribution ...

1930

Problems of wholesale electrical goods distribution

1931

Drug store arrangement

1932

Costs, sales, and profits in the retail drug store, (United States. Bureau of foreign and domestic commerce)

1934

"Unjustly discriminatory or promotive of monopoly", defined and applied to tire distribution: an economic study of tire marketing

1950

Meeting the Russians American Quakers visit the Soviet Union : a report

1956

Marketing Behavior and Executive Action; A Functionalist Approach to Marketing Theory

1957

Marketing behaviour and executive action: a functionalist approach to marketing theory.

1957

Marketing and the computer

1963

Patents and progress the sources and impact of advancing technology

1965

Dynamic marketing behavior, a functionalist theory of marketing

1965

Men, motives, and markets [by] Wroe Alderson [and] Michael H. Halbert.

1968

Men, motives, and markets

1968

Marketing behavior and executive action: a functionalist approach to marketing theory

2009