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David Morgan Gardner | lit.salon

Author

David Morgan Gardner

Born 1936

11 works

1972–1985 across 10 dated works

No biography is available yet.

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An exploratory investigation of achievement motivation effects on consumer behavior1972
Can deceptive advertising be measured?1973
Is the price / quality relationship important ?1974
Farmers' attitudes concerning soil erosion and its control: a report to the Illinois EPA Agricultural Task Force1977

Books

10 works

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A basic bibliography on experimental design in marketing1980
1 edition
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A proposed model of consumer behavior for study of energy consumption and other non-repetitive purchase decisions1980
2 editions
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Strategic marketing and management1985
With Thomas, Howard
1 edition
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The marketing concept: its dimensions for the "big" small firm1981
1 edition
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Is the price / quality relationship important ?1974
1 edition
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Farmers' attitudes concerning soil erosion and its control: a report to the Illinois EPA Agricultural Task Force1977
1 edition
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An exploratory investigation of achievement motivation effects on consumer behavior1972
1 edition
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Deceptive advertising a practical approach to measurement1980
1 edition
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Diffusing marketing theory and research: the contributions of Bauer, Green, Kotler, and Levitt1979
With Alan R. Andreasen
1 edition
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Can deceptive advertising be measured?1973
1 edition
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