Alvin J. Silk | lit.salon

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Alvin J. Silk | lit.salon

Alvin J. Silk

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Books by Alvin J. Silk (50 max)

Notes on the application of attitude measurement and scaling techniques in marketing research

1969

The influence of advertising's affective qualities on consumer response

1973

The use of preference and perception measures in new product development: an exposition and review.

1968

Response set and the measurement of self-designated opinion leadership

1969

Test-retest correlations and the reliability of copy testing

1977

Measuring influence in organizational purchase decisions

1980

What Is Marketing?

2006

Effect of advertisement size on the relationship between product usage and advertising exposure

1971

Advertising's affective qualities and consumer response

1974

Behavioral and management science in marketing

1978

Harry L. Davis, Alvin J. Silk, Victor J. Cook

A note on testing for constant reliability in repeated measurement studies

1978

Advertising copy development and optimal search

1988

Simeon Chow, Alvin J. Silk

Scale and scope effects on advertising agency costs

1990

Costs, institutional mobility barriers, and market structure: advertising agencies as multiproduct firms

1994

Intermedia substitutability and market demand by national advertisers

2001

Scale and scope economies in the global advertising and marketing services business

2003

On inter-industry variation in the vertical integration of advertising services

2005

Sharon Horsky, Steven C. Michael, Alvin J. Silk, Harvard Business School. Division of Research

Concentration levels in the U.S. advertising and marketing services industry: myth vs. reality

2008

The unbundling of advertising agency services: an economic analysis

2010

Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, Alvin J. Silk

Conflict policy and advertising agency-client relations: the problem of competing clients sharing a common agency

2012

Aggregate Advertising Expenditure in the U. S. Economy: Measurement and Growth Issues in the Digital Era

2021

Alvin J. Silk, Ernst R. Berndt