David Pickton | lit.salon

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David Pickton | lit.salon

David Pickton

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Books by David Pickton (50 max)

Marketing An Introduction

2010

Rosalind Masterson, David Pickton

Integrated marketing communications

2004

Marketing communications in practice: extracts from the business press

1993

David Pickton, David Hudson

Management and marketing: a position paper

1994

Advertising and public relations: key elements of the marketing communications mix

2000

Research from Demontfort University Marketing Department. Marketing Intelligence and Planning, Volume 20, Issue 6

2002

Pauline Maclaran, David Pickton

Research from de Montfort University Marketing Department

2002

Pauline Maclaran, David Pickton

Account Planning

2003

David Pickton, Keith Crosier

Account Planning. Marketing Intelligence and Planning, Volume 21, Issue 7

2003

David Pickton, Keither Crosier

Marketing to China in China and from China. Marketing Intelligence and Planning, Volume 24, Issue 4

2006

Keith Crosier, David Pickton

Marketing Bundle with Dictionary

2012

Rosalind Masterson, David Pickton, Ian Chaston

Marketing: An Introduction

2015

Rosalind Masterson, David Pickton

Poor understanding of marketing principles has led to poor marketing management performance: consideration of four marketing myths