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Frederik D. Wiersema | lit.salon

Author

Frederik D. Wiersema

9 works

1982–2001 across 6 dated works

No biography is available yet.

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Strategic marketing and the product life cycle1982
Price-cost dynamics: an empirical study : a thesis1983
Innovation: breakthrough ideas at 3M, DuPont, GE, Pfizer, and Rubbermaid1997
With John J. Kao
Customer intimacy pick your partners, shape your culture, win together1998

Books

6 works

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The new market leaders: who's winning and how in the battle for customers2001
1 edition
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Customer service: extraordinary results at Southwest Airlines, Charles Schwab, Lands' End, American Express, Staples, and USAA1998
1 edition
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Customer intimacy pick your partners, shape your culture, win together1998
1 edition
shelves
0
reviews
0
lists
0
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Innovation: breakthrough ideas at 3M, DuPont, GE, Pfizer, and Rubbermaid1997
With John J. Kao
1 edition
shelves
0
reviews
0
lists
0
quotes
0
Price-cost dynamics: an empirical study : a thesis1983
1 edition
shelves
0
reviews
0
lists
0
quotes
0
Strategic marketing and the product life cycle1982
1 edition
shelves
0
reviews
0
lists
0
quotes
0

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