Richard P. Bagozzi

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Books by Richard P. Bagozzi (50 max)

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Recall, recognition, and the measurement of memory for print advertisements

1981

Richard P. Bagozzi

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Routledge Companion to Marketing Research

2021

Len Tiu Wright, Luiz Moutinho, Merlin Stone, Richard P. Bagozzi

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Principles of marketing management

1986

Richard P. Bagozzi

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Sales management new developments from behavioral and decision model research : proceedings of workshop

1979

Richard P. Bagozzi

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Marketing- Management.

2000

Richard P. Bagozzi, Jose Antonio Rosa, Kirsti Sawhney Celly, Francisco Coronel

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Toward a general theory for the explanation of the performance of salespeople.

1978

Richard P. Bagozzi

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Sales management--new developments from behavioral and decision model research: proceedings of workshop

1979

Richard P. Bagozzi

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Causal models in marketing

1980

Richard P. Bagozzi

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Marketing in the 80's: changes & challenges

1980

Richard P. Bagozzi

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Representing and testing organizational theories: a holistic construal

1982

Richard P. Bagozzi

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Advances in Communication and Marketing Research

1983

Richard P. Bagozzi

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Philosophical and radical thought in marketing

1987

A. Fuat Firat, Richard P. Bagozzi

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Principles of marketing research

1994

Richard P. Bagozzi

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Advanced methods of marketing research

1994

Richard P. Bagozzi

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Marketing management

1998

Richard P. Bagozzi

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Will and economic behavior

1998

Richard P. Bagozzi, David H. Ingvar

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The social psychology of consumer behaviour

2002

Richard P. Bagozzi

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Routledge Companion to Modern Marketing Research

2019

Len Tiu Wright, Luiz Moutinho, Richard P. Bagozzi