David S. Hopkins

Born: 1921

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Born: 1921

Books by David S. Hopkins (50 max)

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The short-term marketing plan

1972

David S. Hopkins

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Options in new-product organization

1974

David S. Hopkins

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Business strategies for problem products

1977

David S. Hopkins

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Training the sales force: a progress report

1978

David S. Hopkins

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Houses & cottages, 1893: a collection of the designs of D. S. Hopkins

1982

David S. Hopkins

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Customer service: a progress report

1970

David S. Hopkins

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The chief marketing executive: a profile

1971

David S. Hopkins

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Where does marketing research stand today?

1974

David S. Hopkins

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Perspectives on marketing information

1977

David S. Hopkins

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Applying analytic methods to planning and management

1977

David S. Hopkins, Roger G. Schroeder

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Marketing performance evaluation

1979

David S. Hopkins

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New-product winners and losers

1980

David S. Hopkins

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The marketing plan

1981

David S. Hopkins

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Planning models for colleges and universities

1981

David S. Hopkins

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Organizing corporate marketing

1984

David S. Hopkins