John Philip Jones | lit.salon

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John Philip Jones | lit.salon

John Philip Jones

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Books by John Philip Jones (50 max)

What's in a Name: Advertising and the Concept of Brands

2003

John Philip Jones, Jan S. Slater, Jan Slater, Jones, David M.

How to use advertising to build strong brands

1999

John Philip Jones

When ads work: new proof that advertising triggers sales

1995

John Philip Jones

How advertising works: the role of research

1998

John Philip Jones

International Advertising

1999

John Philip Jones

Advertising organizations and publications: a resource guide

2000

John Philip Jones

The Ultimate Secrets of Advertising

2001

John Philip Jones

What's in a name?: advertising and the concept of brands

1986

John Philip Jones

Does it pay to advertise?: cases illustrating successful brand advertising

1989

John Philip Jones

How Advertising Works: The Role of Research

1998

John Philip Jones

How to Use Advertising to Build Strong Brands

1999

John Philip Jones

The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications

1999

John Philip Jones

International Advertising: Realities and Myths

1999

John Philip Jones

Advertising Organizations and Publications

2000

John Philip Jones

Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths

2003

John Philip Jones

The money story

1972

John Philip Jones

How much is enough?: getting the most from your advertising dollar

1992

John Philip Jones

Getting it right the first time: can we eliminate ineffective advertising before it is run?

1996

John Philip Jones

Behind powerful brands: from strategy to campaign

2000

John Philip Jones

What's in a Name?: Advertising and the Concept of Brands

2002

John Philip Jones, Jan S. Slater

The successes and sacrifices of the British Army in 1914: soldiers marching, all to die

2009

John Philip Jones