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Jacob Jacoby | lit.salon

Author

Jacob Jacoby

11 works

1978–2019 across 9 dated works

No biography is available yet.

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Brand loyalty: measurement and management1978
The fundamental conceptual and empirical framework for a behavioral process technical1978
The miscomprehension of televised communications1980
Personal Selling: Theory, Research and Practice (The Advances in retailing series)1984
With C. Samuel Craig

Books

9 works

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Theory Construction and Model-Building Skills, Second Edition A Practical Guide for Social Scientists2019
With James Jaccard
5 editions
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Brand loyalty: measurement and management1978
2 editions
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Personal Selling: Theory, Research and Practice (The Advances in retailing series)1984
With C. Samuel Craig
2 editions
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Perceived quality: how consumers view stores and merchandise1985
With Jerry Chipman Olson
1 edition
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The comprehension and miscomprehension of print communications: an investigation of mass media magazines1987
1 edition
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Comprehension and Miscomprehension of Print Communication2013
With Wayne D. Hoyer
5 editions
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Perceived quality: how consumers view stores andmerchandise1984
3 editions
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The miscomprehension of televised communications1980
3 editions
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0
reviews
0
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0
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The fundamental conceptual and empirical framework for a behavioral process technical1978
1 edition
shelves
0
reviews
0
lists
0
quotes
0

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