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Christian Grönroos | lit.salon

Author

Christian Grönroos

Born 1947

23 works

1976–2015 across 19 dated works

No biography is available yet.

Start with

Marknadsanalys genom experiment1976
Marknadsorienterad företagsledning inom tjänstesektorn: ett organisatoriskt problem1978
The nature of service marketing1978
Marknadsföring av industriella tjänster1979

Books

19 works

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Service management and marketing: managing the moments of truth in service competition1990
17 editions
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Strategic management and marketing in the service sector1982
3 editions
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In search of a new logic for marketing: foundations of contemporary theory2007
3 editions
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Service Management and Marketing: Customer Management in Service Competition1992
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In Search of a New Logic for Marketing2007
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An applied service marketing theory1980
1 edition
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The nature of service marketing1978
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Service-oriented international marketing strategies: an overview1979
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Service management and marketing managing the service profit logic2015
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Service-oriented strategies in industrial marketing1985
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Marketing y Gestion de Servicios1994
1 edition
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Service management and marketing: managing the moments of truth in service competition1990
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Services Marketing and Mangement1999
1 edition
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Strategier för finländska entreprenadföretags marknadsföring på den svenska marknaden1979
1 edition
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Marknadsanalys genom experiment1976
1 edition
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Marknadsorienterad företagsledning inom tjänstesektorn: ett organisatoriskt problem1978
1 edition
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Marknadsföring av industriella tjänster1979
1 edition
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Service marketing - Nordic School perspectives1985
With Evert Gummesson
1 edition
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Marknadsföring: nordiska perspektiv1981
With Johan Arndt, Lars Gunnar Mattsson
1 edition
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