Dominique M. Hanssens

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Books by Dominique M. Hanssens (50 max)

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Market response models: econometric and time series analysis

1989

Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz

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Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support

2018

Natalie Mizik, Dominique M. Hanssens

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Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing)

2003

Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz

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Diagnostic maps for product line monitoring

1989

Dominique M. Hanssens

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Long-Term Impact of Marketing: A Compendium

2018

Dominique M. Hanssens

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Marketing and Firm Value

2022

Shuba Srinivasan, Dominique M. Hanssens