Marketing Effectiveness
by V. H. Kirpalani, J. Shapiro Stanley, Stanley J. Shapiro
1978102 pages
Amer Marketing Assn·2 editions
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Marketing Effectiveness (1978)
Marketing Effectiveness (1978)
Amer Marketing Assn
Amer Marketing Assn
Paperback
ISBN 10: 087757118X
ISBN 13: 9780877571186