Introduction to Integrated Marketing Communications
by John Burnett, Sandra E. Moriarty, Stephen Grant
2000640 pages
Prentice-Hall·1 editions
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Introduction to Integrated Marketing Communications (2000)
Introduction to Integrated Marketing Communications (2000)
Prentice-Hall
Prentice-Hall
Hardcover
ISBN 10: 013015668X
ISBN 13: 9780130156686