Shareholder Value-Orientierung im Marketing
by Thomas Lüers, Prof. Dr. Dr. h.c. Christian Homburg
2006213 pages
Deutscher Universitätsverlag·1 editions
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Shareholder Value-Orientierung im Marketing (2006)
Shareholder Value-Orientierung im Marketing (2006)
Deutscher Universitätsverlag
Deutscher Universitätsverlag
paperback
ISBN 10: 3835005693
ISBN 13: 9783835005693