Behavioral Branding
by Torsten Tomczak, Franz-Rudolf Esch, Joachim Kernstock, Andreas Herrmann
2008
Gabler Verlag·4 editions
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Behavioral Branding (2008)
Behavioral Branding (2008)
Gabler Verlag
Gabler Verlag
Hardcover
ISBN 10: 3834906344
ISBN 13: 9783834906342